About us

Whimsical Blu, your ultimate fashion destination where style meets affordability! Proudly born and bred in New Zealand, we bring you the freshest, most unique pieces that let you express yourself—without breaking the bank. Whether you’re all about classic basics, love quirky details, or thrive on bold, statement-making looks, we’ve got something for everyone.

 

Our mission is simple: to make fashion accessible to all. We believe in giving you the freedom to explore your style—whether you’re keeping it cool, fun, or totally out-there—without compromising on quality or your budget. From essential wardrobe staples to the latest trends, we offer a range of on-trend styles designed to keep you ahead of the game, all at prices that make you feel good.

​

It’s not just about what you wear, it’s about owning your unique style. So, go ahead, mix things up, step out of your comfort zone, and express yourself with fashion that’s as fun and fresh as you are!

 

You can also visit us in-store at 290 Queen Street, Auckland CBD or shop online with a click of a button.