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The Full Story
About us
Whimsical Blu is your one-stop shop for on-trend styles, with everything from everyday casual wear to festival wear. We bring the freshest looks to you and have a variety of unique pieces to fill your wardrobe. We want you to love and embrace your individuality and express yourself through fashion. Our collection is all about empowerment, we’ve got something for everyone.
You can also visit us in-store at 290 Queen Street, Auckland CBD or shop online with a click of a button.
Mission
We aim to make fun and fabulous styles accessible to all through our reasonable prices.
Vision
Our vision is to see our customers empowered by our styles, helping to express their individuality and ensure they feel confident everyday.
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